Scale your franchise business better and faster.
To grow by adding revenue at a faster rate than taking on new expenses.
We are a franchise acceleration firm that specializes in helping emerging franchisors scale their businesses with ONE mission in mind:
To help your brand surpass the 100+ unit mark as fast as we possibly can.
Our goal is to make the process as easy and affordable as possible. How do we do this?
We put the right systems in place to help you navigate past the sticking points on the path to 100 franchise units.
We share our expertise and methods to give you the capability and resources to execute in a more scalable and cost-effective way.
We introduce you to the right supplier relationships to ensure you have the best-in-class resources on your team for you and for your franchisees.
We bring a level of strategic thinking and insight into your franchise system that will help you out compete your competition.
We do all of this so that you can actually live the definition of scale—to grow your revenue at a faster rate than your costs.
We discovered our love of franchising while we were building and leading one of Canada’s fastest growing and award-winning franchise brands.
Our passion grew while we helped co-found, consult to, and build a number of other franchise systems across North America. During this time we noticed a massive gap in the franchising world: almost all franchisors struggled to get 100+ units (where the magic really happens in franchising). In fact, there are so few franchisors who reach this coveted mark that it galvanized us to create a method to pave the way for more to achieve it. It’s our mission, it’s our why.
And for those franchise systems over 100 units? Well, we’ve been there too, and understand the changes a system needs to go through and the strategy necessary to prepare them for the next phase of growth.
How do we help you scale?
The best part is we will save (or make) you more money than what you spend on our services. We know that emerging franchisors don’t have a lot of capital, so we do all of this at a price that everyone can afford.
For our clients with over 100 units, we zero in on three key areas:
Our Franchise Sales program is the main gateway into the Hartify Franchise Consulting eco system. Why? Because almost every franchisor needs help with growth strategy, planning and execution. If a franchisor isn’t adding units, then it defeats the point of franchising, doesn’t it?
HOW IT WORKS:
- We will coach you and layer in our patented franchise sales methodology that we have used to sell 100’s of franchises that will increase your conversion rates.
- We will help you build and execute a lead generation strategy to drive more leads in the most cost-effective way for your brand.
- We will introduce you to our team of 3rd party suppliers in all areas from lead generation to website creation to PR to real estate and construction and give you access to our special Hartify Franchise Consulting pricing.
- For select brands, we will execute on all of your franchise sales from A to Z as your Back Pocket Chief Development Officer. Application is required to this program.
- We will help you build an onboarding program that will optimize the success of your new franchisees.
Coaching and Operations Support Program
Your business is growing. How do you maximize franchisee performance? How do you get your franchisees to “follow the system?” How do you meet their ever-growing demands? And the big question we get from every founder is “How do you scale “me”?”
HOW IT WORKS:
- We will coach you and layer in our full franchise coaching and support system, including our Pre-opening System, Post Opening System and Ongoing Coaching Program that is built to drive franchisee performance AND attain high engagement levels with your system.
- We will help you build a culture of highly-engaged franchisees.
- We will optimize the franchisee unit economic model.
- We will introduce you to our team of 3rd party suppliers in all areas from lead generation to website builds to PR to real estate and construction and give you access to our special Hartify Franchise Consulting pricing.
For select brands, we will execute on all of your franchise Coaching & Support.
*Application is required to this program.
Franchise Launch Program
Most franchise systems launch with an Operations Manual, some kind of training program and a franchise agreement. Then they suddenly realize they are in a completely different business than the one they originally started, and it is often a big wakeup call that most never recover from. This is why the average franchise brand in Canada never grows past seven units, and the majority never get past one or two.
For those companies who are ready to franchise, our Franchise Launch Program systematically builds your franchise brand to ready it for launch over a 6 to 9 month period.
We will help develop your business model to maximize your profitability and franchise success and build out the right systems to scale your business. And the secret to our success (well, actually your success) is our ability to go deep into your business model and help you tweak or build the right systems from the get-go to set your franchisees up for success.
HOW IT WORKS:
- We will develop your business model to optimize franchisee and franchisor profitability and success.
- We will provide the strategy and best practices on all systems that will enable franchisee success and performance.
- We will build the operating system which includes operation manuals, pre-training, training and key systems to drive franchisee growth.
- We will build the right systems to scale your franchise business.
- We will build out your Franchise Development Program and your Coaching and Operations Support program.
All of our programs include access to our full suite of products, including:
John is our chief strategist. He is an experienced franchise entrepreneur who spent over a decade compiling and executing on the best ways to build, operate and grow a world-class franchise system. Since selling his franchise in one of Canada’s largest franchise transactions of 2019, he has advised multiple brands on how to scale, chaired the Canadian Franchise Association, and launched Hartify Franchise Consulting. John knows how tough it is to get past single digit locations and truly scale, and he is inspired to help more franchisors accomplish this. His specialty is strategy and he provides abundant, clear insights and roadmaps to our clients.
John also helped build a company that won a Canada’s Most Admired Corporate Cultures Award (2011), and Canada’s Smartest Company (2014). He has been a two-time winner of Ernst & Young Entrepreneur of the Year award, and is an experienced keynote speaker throughout North America, giving talks on building culture and brand. He is an avid soccer coach, Cross Fitter and trail runner.
Chief Development Officer
Travis is our Chief Development Officer, a creative innovator and entrepreneur who brings expertise in sales, sales coaching and business building. With a background in sports marketing having worked for professional teams in the NHL, NBA and Major League Baseball, Travis became one of the earliest franchise partners of Canada’s leading home healthcare franchise Nurse Next Door in 2008 and grew it into a multi-million-dollar operation in his market. Experienced in all aspects of franchise development, business growth and operations, Travis brings a unique perspective to the franchisors we work with – that of a successful franchisee. He is an exceptional communicator and motivator who thrives on building strong relationships and putting people in a position to succeed. Leveraging his desire to help others become successful and his knowledge in all things franchising he now leads Hartify in all sales and development related coaching and execution. Fun fact – Travis actually grew up in sunny Penticton, British Columbia as John’s neighbour and buddy down the street, and the two worked together as teenagers in one of their first jobs on the beach selling parasailing rides on beautiful Okanagan Lake.
Chief Relationship Officer
Our Chief Relationship Officer, Gayla has a Ph.D. in Psychology, and is an executive coach trained in mediation who works with companies to provide leadership on branding, culture, communication, execution, governance and strategy. She is a problem-solver and a talented project manager. Gayla has co-owned two franchise systems, and understands multi-stakeholder environments and the necessity of strong relationships between the Franchisor and Franchise Partner, and between the Franchise Partner and their customers. Gayla is involved in our strategy and internal business operations, and is a specialist in helping franchisors manage complex relationships.
Vice President of Operational Systems
Patrick is our Vice President of Operational Systems. A natural problem solver and relationship builder, he brings systems expertise in franchise onboarding, training, and performance coaching to the team. Patrick has been building systems in franchising for over 15 years with two of the most admired Canadian brands, Nurse Next Door and 1-800-GOT-JUNK? helping both grow from 10 to 100+ locations. Not wanting to just sit on the sidelines, Patrick also grew his own 1-800-GOT-JUNK? franchise into $1M+ award winning location. Having successfully launched and supported 100’s of franchisees in North America and Australia Patrick knows a thing or two about systems and scalability. He relishes the opportunity to implement the best practices he has learned to help emerging brands scale faster and more efficiently with Hartify Franchise Consulting. Although Patrick has won several franchising awards, he’s probably most proud of his back to back fantasy football trophies (2017-2018). On weekends you will find Patrick coaching his oldest son’s soccer team, helping his daughter practice gymnastics, and building Lego with his youngest.
Franchise Development Lead
The 10 Habits of Best in Class Franchisors
The Only Framework You Need To Scale Your Franchise System
John built one of the fastest growing and best operated franchise systems in the country before he exited in 2019 by being highly disciplined in using Verne Harnish’s Rockefeller Habits checklist. Through his experience and his learnings from other best in class franchisors, he adapted this list specifically for the franchise industry.
The Top 10 Habits checklist provides the 10 most important functions that should be on autopilot for your franchise business to grow and scale predictably and smoothly.